Create Your Own Brand
Tentang Kelas
11 Session
5 Hrs / Day | Total 55 Hrs
Kapasitas:
5 – 10 orang
Level:
BASIC
ESMOD Jakarta Course Center
Certification
Location:
Milieu Space – Surabaya
Understand the different methodologies and frameworks used to build brands and make marketing decisions. Promote professional standards of brand building and communications performance in marketing. To provoke better thinking and ideas on the future of brands and consumer culture.
Materi Kelas
>> Intro to Brand Development: creating potential products and services
>> Analyzing the current fashion industry situation
>> Understanding Fashion Markets and Consumers
>> Planning Brand segmentation, Targeting and Positioning
>> Branding Strategy and Program
>> Brand design: Logo, Packaging, labeling and product/services support
>> Trend Forecasting Format and Process
>> The Direction of Fashion and Cultural Indicator
>> Market and Consumer Research Design
>> Color Forecasting and Marketing
>> The Look: Style Concept and Design
