WORKSHOP

INTRODUCTION TO FASHION COMMUNICATION

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ONLINE CLASS
4 SESSIONS | 5 Hours – Day | Total 20 Hours

OBJECTIVES :

>> To generate creative and original communication solutions to a specific audiences in an appropriate manner.
>> To develop an effective communication plan to generate different  objectives: awareness, image, and  sales.
>> Evaluate and analyze the current theories, concepts and management used in promoting fashion and the changing role of social media, as well as PR in the digital age and conceptualize creative digital campaigns for a fashion brand to a global community.

TOPICS:

>> Introduction to Fashion Communication: Integrated Marketing Communication
>> Fashion Advertising
>> Fashion PR
>> Fashion Promotional Program
>> Social Media Engagement
>> IMC program development and budgeting

WORKSHOP DETAILS
WEEKEND CLASS :

Classroom by Google Meet

Date/Time:
Saturday, 13 Feb – 6 Mar, 2021WA:085888700455

 

Join our Fashion Communication class now.