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2024 IFB Final Project by Cita, Eugene, and Fattima

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NEWS AND ARTICLES

Posted Date

30 Jan 2025

For the final project of International Fashion Business program, the students developed Brand Leverage Strategies to help well-established lifestyle brands grow and innovate in the industry.

The students chose one of two approaches. Brand Extension, which focuses on launching a new product category not yet offered by the brand while maintaining the same price and quality standards, or Co-Branding, where two brands collaborate, either by integrating one brand into another as a component or combining both to create a new product or service.

These are the students' innovative final project ideas.

Cita Edena

CO BRANDING: Liunic on Things and Bagasi (Liunic on Bagasi)

SECTOR: Travel Accessories
for educational purposes only

Liunic on Bagasi is a collaborative project between Liunic on Things, a wearable art fashion brand, and a local travel-essential brand called Bagasi Destinasi. It’s about blending creativity with utility, enabling individuals to express their unique style while on the move, turning every journey into a canvas for self-expression. This collaboration celebrates emotions, imagination, and the power of art. Liunic on Bagasi offers different kinds of travel essential products that enhance artistic design, making traveling more fun and unforgettable. By merging practicality and the spirit of travel, we are creating a unique and compelling brand experience that stands out in the market.

 

 

Eugene Caesarean
CO BRANDING: Niion and EIGER (NE)
SECTOR: Footwear and Accessories
for educational purposes only
 
 
Niion and EIGER have collaborated to produce mountain sandals with a more casual appearance and vibrant colors, featuring detachable accessories for a playful look. The product was inspired by the high interest in outdoor trends, which are increasingly showing more casual designs suitable for various activities, along with increasingly varied color trends. The collection, named "New Memories," is inspired by every step of adventure in making memories. It is expected to be used for various outdoor activities, especially for hobbies such as attending concerts or engaging in high-mobility activities.
 
Fatimatuzzahra
EXTENSION LINE: Aerogear
SECTOR: Travel Attire
 
for educational purposes only
 
The project highlights G-Shock's brand extension from timepieces to travel attire. Emphasizing the brand's use of tough bio-based carbon materials, this project explores opportunities in the motorcycle helmet market and meets the safety demands of Indonesia. AeroGear highly values performance and experience, offering a modular and smart design product with an ethical approach to the motorcyclist community and beyond. AeroGear adheres to a consistent belief in modular concepts, as consistency is seen as the silent ambassador that leads to the brand's success.
 
 

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